Go By Truck's technology eliminates barriers for both shippers and carriers by creating a truly transparent marketplace—one where every carrier can see who they're competing with and at what rates. This visibility levels the playing field, allowing carriers to compete on merit rather than size, and ensuring fair access, honest pricing, and increased efficiency across the freight market.

By delivering true market rates driven by supply and demand in a competitive environment, Go By Truck ensures that pricing reflects actual market conditions—free from artificial manipulation. This protects the integrity of the exchange and gives participants confidence that every rate is transparent, competitive, and earned.